I worked with FourPoint Education Partners (formerly Cross & Joftus) on a rebrand of their education consulting firm. “Speaking the language” was really important to FourPoint. They found my subject matter expertise to be important to capturing their focus on equity and context. I interviewed each of the partners and senior leaders to write new descriptions of “What Matters to Us” and “What We Do” for the site. I also developed a new tagline, named their blog (FourSight) and developed a format for and wrote case studies to coincide with the launch. I worked with the talented web developers at XD in Minneapolis to source images and develop icons that supported FourPoint’s new brand.